Introduction
Question? I’ve recently launched my own company, I’ve had a website developed and I want to push as high up the search engines as possible, I’ve registered with as many online business directories as I can find, I’ve linked to it through Facebook, twitter and linked in. What else can I do to push its rating up and in turn generate more hits – for free?
Her business was in nursing and social care recruitment.
Off the top of my head can I suggest the following:
Yell First I would recommend paying the little extra to get your website on Yell. (I know it’s not free – but your business should be there).
BT tradespace – a it cumbersome but it gives you a quality lead.
Do a guest post. If there are relevant blogs in your niche then offer to do a guest post.
Free article directories -write something reasonable and you should get both backlinks and visitors. One trick with this is then do a search about three months and then six months on your name and the articles you’ve written.
Then track down the sites and if relevant offer to write a guest post for them.
Google’s Knol. Post your articles on Google’s Knol – I don’t know how it works but I get a steady stream of visitors from Knol – more than have read my actual articles on Knol.
Free PR sites. When you launch your website or make any changes send a press release to the free PR sites
Proper Business PR. Also build up an email list of the relevant national, business and local press and send them a PR release on any major change to your business.
Produce an ebook probably on how to get jobs in social care – give it away free as a pdf on your site. This gives you a reason then to email all your PR links.
Twitter. Make sure everything produced on your site ends up on Twitter. Ideally automated through a plugin.
Ever so often Tweet with a link to the useful pages.
Two other points
Internal linking
Try and get as much internet linking within you site. So one article links to another relevant article.
You might consider having a control page for different areas of your site, eg Social Care and Health jobs – effectively like mini- home pages.
This helps keeping visitors on your site and boosts the SEO
Link out
If you have a series of links – have some of them linking out to major sites. It shows your confidence and builds your authority and it helps with SEO and it helps search engines understand your site. eg if you point say to a general NHS site on nursing careers and also have some links to your site to applying for nursing jobs then Google will up your site on nursing careers.
Any other ideas?
Related posts:
- Get your site noticed by Google: DMOZ
- Basic Blogging: Use Pillar Posts to Promote Your Blog
- Writers’ Block: Three techniques to generate ideas
- Be Inspired to Write by Free Articles Directories
About Kenneth
sweet!
Note that internal linking should be made in an organized manner for SEO to work. Also, free article directories would do great – especially if you post on directories that has a high page rank!