Contents
Overview:
This is the first tutorial in the series, ‘Self Branding’ the others in the series will appear late February and March. This tutorial, ‘Branding the blogger’, will help you understand that the personality of the blogger is as important as design and the actual content itself.
The aim of this series is to help you become aware of your current public image and then develop a number of techniques to build your image, both on a personal basis and on the Internet.
Introduction
Every business needs to be concerned with the image it presents to its customers, suppliers, the press and the world in general. Business stationery, advertising, websites and even the look of invoices sent out affect the image – the brand - of the business.
In this current ‘wired’ world image is very important to you as an individual. Your Internet profile and your business profile will affect how your career develops, how you get promoted, get a new job and is essential if you plan to work as a consultant, freelancer or start your own business.
As a blogger your personal image, or brand, is as important as the image, or brand, of your blog. In other words you need to become aware of your own image and develop yourself as a brand, which you inject into your blog.
Your personal brand is a crucial part of your blog
Why does someone read your blog rather than an other? There are numerous blogs covering the same subject area. In most cases there are two reasons why a person follows or subscribes to one blog over the other.
The first is that they are obviously interested in the subject area. They will look at a few blogs in the niche and will make their first decision on which to explore based on the look of the blog, how easy it is to find their way around and a superficial glance at the posts.
As the visitor reads one post from one blog, and another post from a second blog, they will find that they are drawn to one blog rather than the other. They will go back and back and then subscribe.
The reason is that they are drawn to the style of one blogger to another. They like him and they like the way he writes. They reader often puts a high value on the content writer’s personality. The blog they are reading is a mixture of web design, layout, text and the writer’s personality and experience.
Personality is important to me
So the reason I read Daniel Scocco’s informative Daily Blog Tips is his combination of experience, his business approach and his occasional thoughtful insight on a particular problem or internet trend.
On the other hand whenever I need a boost I read Mars Dorian’s eccentric blog, which is so full of positive, kick-ass, (to use one of Mar’s expressions), energy that it could power a large town.
I subscribe to around twenty blogs, read quite a few more on a regular basis and allow my Twitter feed to find me interesting, random posts from other blogs.
Thinking through my decision on which blogs to subscribe and which blogs to read I realise that the main reason I am drawn to a particular blog is the personality of the blogger.
Next Article: Blogger: Branding yourself
Have I convinced you?
Think about the blogs you read – see how the personality of the blogger is important. How many times do you read the About page on a website.
What do you think?
Tell me of the blogs that you enjoy.
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