
Overview Daniel Scocco, owner of that excellent blog about blogging, Daily Blog Tips, wrote a post where he observed that most websites and blogs have a natural limit, which I plan to call the Scocco Plateau. I have refined this idea to formalise and develop the concept of the Niche Imperative, which examines how a niche affects the potential of the blog or website. Definition: The Niche Imperative The success of a blog or website is related to the imperative of its defined niche. The above definition needs refining to give a framework for the analysis of the success, or otherwise, of website and blogs. Potential: The Niche Imperative gives an excellent framework for analysing websites and blogs and assessing their potential. Definitions Most of the terms in the definition: ‘The success of a blog or website is related to the imperative of its defined niche.’ need to be refined. Success Success of a website or blog can be measured in three ways: traffic: easily measured by the number of actual visitors income: easily measured by the bank balance influence: very difficult to measure, but can be defined by backlinks, whether the site, or ideas from the site are mentioned on other websites, trade press etc. Imperative Imperative relates to the size of the niche, the value of the niche and the dynamism of the niche. All of these factors dramatically affect the potential of the website or blog. The imperative also affects, actually Continue Reading











